17 Inspiring Brand Video Examples That Boost Engagement and Drive Results
Brand videos have become one of the most effective ways to connect with audiences, build trust, and drive measurable results. But what separates a good video from a truly great one? It’s all about creativity, storytelling, and purpose.
In this article, we’ve gathered 17 exceptional brand video examples that go beyond the basics. These videos capture attention, spark engagement, and showcase how brands can use video to leave a lasting impact. Whether you’re planning your next campaign or just looking for fresh ideas, this list is packed with inspiration and actionable insights.
What is a Brand Video?
A brand video is a short, engaging piece of content created to showcase your brand’s identity, values, story, or mission. It’s not just about selling a product—it’s about connecting with your audience on a deeper level. Brand videos are often used to build awareness, reinforce brand personality, and make a memorable impression.
They can take many forms, from behind-the-scenes looks and storytelling pieces to emotional narratives, animated explainers, or even customer testimonials—anything that helps define who you are as a brand.
Benefits of Brand Videos
Here are the benefits of brand videos;
- Build Trust and Credibility
Videos allow you to show your human side, which helps audiences feel more connected and confident in your brand. - Boost Brand Awareness
A memorable video is more likely to be shared, increasing your reach across platforms like YouTube, Instagram, TikTok, and beyond. - Enhance Engagement
Video content tends to outperform static posts in terms of likes, shares, and comments—especially when it tells a compelling story. - Improve Conversions
Great brand videos can lead to more clicks, sign-ups, and sales by emotionally engaging your audience and building a stronger connection. - Stand Out in a Crowded Market
With the right creative approach, a brand video helps differentiate your business from the competition.
Essential Elements of Successful Brand Videos
Here’s what successful videos have in common—every standout brand video hits these marks:
1. Clear Goals
Before hitting record, know what you're aiming for.
Whether it’s boosting brand awareness, getting more sign-ups, or racking up shares, every brand video should be tied to a specific, measurable goal. That clarity shapes the content and makes it easier to track success.
2. Distinct Brand Voice
Your brand should sound like you, not everyone else.
If your brand is cheeky, keep the humor flowing. If it's heartfelt, lean into the emotion. A strong, consistent voice builds recognition and helps your audience connect with your message instantly.
3. Good Storytelling
A compelling story makes your message stick.
The best brand videos tell a story—whether it’s your origin, a customer success, or a problem solved. Stories tap into emotion and are far more memorable than facts or features alone.
4. Eye-Catching Visuals
If your video doesn’t stand out, it gets scrolled past.
Striking visuals, crisp editing, and thoughtful design are essential to holding attention in today’s crowded feeds. Even simple videos can look professional with the right visual choices.
5. Strong Call-to-Action
Don’t leave your audience hanging—tell them what to do next.
A powerful CTA gives your video purpose. Whether it's “Shop now,” “Subscribe,” or “Share this,” make it clear, compelling, and easy to follow.
6. Smart Distribution
Even the best video won’t help if no one sees it.
Get your content in front of the right people by sharing it across relevant channels—think social media, email newsletters, your website, and even paid ads. The more strategic the distribution, the bigger the impact.
Why You Should Invest in Brand Videos
Here's why making brand videos isn't just fun—it's essential for growth and relevance:
1. Boosts Brand Awareness
Video is one of the fastest ways to get noticed.
A compelling video can introduce your brand to new audiences and make a lasting impression—especially when it gets shared across platforms.
2. Drives Actual Sales
Good videos don’t just entertain—they convert.
When viewers feel a connection with your brand, they’re more likely to take action, whether it's making a purchase or signing up for a service.
3. Makes Customers Love You
People buy from brands they like—and video helps them like you faster.
Through tone, visuals, and storytelling, you can show off your brand’s personality and values in a way that builds emotional connection.
4. Sends Traffic to Your Website
Include clickable links and strong CTAs, and watch the clicks roll in.
Videos can be powerful lead magnets, guiding viewers straight to your landing pages or product pages.
5. Improves Your SEO Rankings
Search engines love video—especially when it's embedded on your site.
Videos increase time spent on your website and lower bounce rates, both of which can give your SEO a healthy boost.
6. Builds Serious Credibility
Professional videos position your brand as trustworthy and high-quality.
Sharing behind-the-scenes footage, testimonials, or founder stories adds transparency and authenticity that builds trust.
7. Grows Customer Loyalty
When people connect with your brand, they stick around.
Consistent video content helps nurture your community, keeping your brand top-of-mind and deepening relationships over time.
17 Examples of Successful Brand Videos
Now that you know what makes a brand video great—and why they’re worth the investment—it’s time to see these principles in action. Below, we’ve rounded up 17 creative brand video examples that not only look amazing but also deliver real results. From heartwarming stories to hilarious ads, these videos showcase the power of brand storytelling done right. Let’s dive in.
1. Apple – Shot on iPhone Campaign
Apple’s Shot on iPhone campaign was a masterclass in user-generated content turned high-end marketing. By featuring photos and videos taken by real iPhone users, Apple celebrated creativity and subtly flexed its camera tech—without ever saying a word. The message? “You don’t need a DSLR, just an iPhone.” These videos didn’t just show product features—they inspired a movement, filled billboards worldwide, and made everyday creators feel like pros. Simple concept, global impact.
2. Nike – Just Do It Campaign
Launched in the late '80s, Just Do It has evolved into one of the most iconic brand campaigns of all time. Through emotionally charged videos starring athletes (both pro and everyday), Nike positioned itself not just as a sports brand, but as a symbol of empowerment. Think Colin Kaepernick's bold ad or Serena Williams narrating her journey—each video strikes a chord that transcends sports. The storytelling pushes you to move, strive, and believe—whether you’re in the gym or chasing a dream.
3. Coca-Cola – Share a Coke Campaign
Coca-Cola made its most iconic change by removing its logo and printing people’s names on the bottles instead. The videos around this campaign were joyful, inclusive, and incredibly shareable. They captured people’s reactions to finding their names—or gifting a Coke with someone else’s—and turned soda into a feel-good moment. The strategy was brilliant: personalization + social sharing = a viral sensation. Not only did it spike sales, but it also made Coke feel more human.
4. Old Spice – The Man Your Man Could Smell Like
This video didn’t just sell deodorant—it gave Old Spice a total rebrand. The campaign’s breakout ad, starring Isaiah Mustafa and his rapid-fire monologue through surreal, over-the-top scenarios, became an instant classic. It flipped expectations of what a “manly” scent commercial should be. What followed was a flood of internet love, meme culture magic, and a huge uptick in sales. It also proved that humor, when done right, can completely revive a dated brand.
5. GoPro – Be a Hero Campaign
GoPro didn’t just show off product specs—it handed the mic to its users. The Be a Hero campaign was packed with breathtaking, user-generated footage: skydives, surfing, dog-cam adventures—you name it. Every video delivered heart-pounding action and authentic emotion, making viewers think, “I want to do that. I need that camera.” By letting its community fuel the content, GoPro sold a lifestyle, not just a gadget. And it worked—big time.
6. Airbnb – Don’t Go There, Live There Campaign
With this campaign, Airbnb flipped the travel script. Instead of highlighting top 10 lists or fancy hotels, the videos focused on what it feels like to actually live in a new city. Cozy apartments, local street food, neighborhood vibes—it was all about immersion. These emotional mini-docs invited travelers to step into someone else’s world and connect with communities, not just attractions. Result? A whole new level of brand trust and millions of new bookings.
7. Heineken – The Entrance Campaign
Heineken turned a simple beer ad into a James Bond-worthy spectacle. The Entrance follows a sharply dressed man breezing through a lavish party, charming every guest along the way, all set to an irresistible track. It’s witty, stylish, and impossibly cool. More than just a vibe, the video made Heineken synonymous with confidence and celebration—instantly leveling up its image from casual beer to a choice for the smooth and savvy.
8. Google – Google Assistant Campaign
Google’s Assistant ads weren’t about flexing AI muscle—they were about real life. From kids helping grandparents set timers to a man using voice commands to plan a surprise party, each video showed tech that felt human. The magic wasn’t in the features—it was in how those features made life easier, warmer, and more connected. It’s a perfect example of showing why your product matters, not just what it does.
9. Apple – Your Verse Campaign
Apple took inspiration straight from Dead Poets Society with this campaign, asking: “What will your verse be?” Paired with Robin Williams’ voice and breathtaking visuals, these videos positioned the iPad as a tool for creativity, passion, and purpose. From musicians composing on mountain tops to scientists exploring the ocean, the message was clear: the iPad isn’t just for work—it’s for making your mark on the world. It was poetic, powerful, and peak Apple.
10. Dove – Real Beauty Campaign
Dove challenged the beauty industry by doing something radical: showing real women. No filters, no retouching—just raw, relatable beauty. The campaign’s video content, like the viral “Real Beauty Sketches,” was emotional and deeply human. It sparked conversation, boosted sales, and completely redefined how a personal care brand can build trust. It wasn’t just an ad—it was a movement.
11. Red Bull – Extreme Sports Videos
Red Bull didn’t tell you what it was—they showed you. Through jaw-dropping clips of cliff diving, wingsuit flying, and snowboarding down volcanoes, Red Bull branded itself as pure adrenaline. One standout? Felix Baumgartner’s space jump—streamed live to millions. These videos didn’t just promote a drink; they created a media empire and made Red Bull the unofficial sponsor of extreme everything.
12. Chevrolet – Real People, Not Actors Campaign
Chevy kept it real—literally. These unscripted videos featured everyday people reacting to Chevy cars, not paid actors reading lines. It gave the campaign a relatable, down-to-earth feel and built credibility fast. The reactions felt honest (even when over-the-top), and viewers saw themselves in the experience. It was proof that authenticity really does drive connection—and car sales.
13. Volkswagen – The Force Super Bowl Commercial
Volkswagen’s The Force commercial became an instant classic, thanks to a pint-sized Darth Vader trying to use the Force to start his family’s car. The real magic happened when his dad, cleverly remote-starting the car, made his young Jedi dreams come true. This ad blended humor, nostalgia, and heart, making viewers smile, laugh, and think, “Maybe I do need a Volkswagen.” With one small moment, Volkswagen became synonymous with family fun and tech innovation.
14. GEICO – Hump Day Commercial
The Hump Day commercial was one of those ads that became a pop culture phenomenon. A camel joyfully walking around an office chanting “Guess what day it is?” brought joy to every Wednesday. Its simplicity and sheer absurdity made it unforgettable, making people laugh and—let’s face it—remember that GEICO was behind the magic. In the world of insurance, that’s some serious brand differentiation.
15. Amazon – Prime Now Commercials
Amazon’s Prime Now commercials offered the kind of instant gratification we all crave. Quick deliveries, quirky scenarios, and humorous celebrity cameos brought the service’s speed and convenience to life. From a pizza delivery to getting a last-minute gift, these ads made you realize: Prime isn’t just a service—it’s an easy, joyful solution to your everyday problems. They didn’t just sell the convenience—they made it feel fun.
16. Dollar Shave Club – Our Blades Are Great Video
When Dollar Shave Club released its Our Blades Are Great video, it was a game-changer. It was irreverent, bold, and downright hilarious. The deadpan delivery, combined with CEO Michael Dubin’s no-nonsense pitch, made a simple product (razors) feel fresh and exciting. The result? Viral success and a billion-dollar business. Sometimes, the best way to disrupt an industry is to have a little fun with it.
17. BMW – The Hire Short Films
BMW went all-in with Hollywood-level production value in The Hire short films. Starring Clive Owen as the mysterious “Driver,” these adrenaline-pumping action-packed films were released online, combining slick storytelling with the undeniable allure of BMW’s sleek cars. With directors like Guy Ritchie behind the lens, the films turned car ads into high-octane cinema. It wasn’t just about selling cars—it was about selling a cinematic experience.
How to Create a Successful Brand Video on a Budget
Here's how you can create a successful brand video on a budget;
1. Set Clear Video Marketing Goals
Identify clear, specific goals for your brand video. Whether you aim to boost sales, increase engagement, or enhance brand awareness, clarity helps guide your strategy and measure your success effectively.
2. Understand Your Target Audience
Research your audience thoroughly. Know their age, interests, preferences, and problems. Tailor your video’s tone, style, and content to resonate perfectly with them.
3. Tell a Compelling Story
Stories engage viewers and create emotional connections. Develop a narrative around your brand that highlights your unique selling points in an entertaining and memorable way.
4. Keep Your Brand Videos Short and Engaging
Attention spans are short—grab viewers' attention immediately and hold it. Aim for concise, impactful videos under two minutes to keep viewers watching and engaged.
5. Use High-Quality Visuals
Invest in high-quality visuals—good lighting, professional editing, clear audio, and appealing graphics. These elements significantly enhance the viewer’s experience and perception of your brand.
6. Include a Strong Call to Action (CTA)
Always end your video with a clear, compelling CTA. Direct viewers explicitly to take the next step, such as visiting your website, subscribing, or purchasing.
7. Optimize Brand Videos for SEO
Boost discoverability by optimizing your video titles, descriptions, and tags with relevant keywords. Embed videos strategically on your website and share on SEO-friendly platforms.
8. Distribute Your Videos Effectively
Use channels popular with your target audience—social media, emails, YouTube, or paid advertising. Collaborate with influencers to amplify your reach.
9. Analyze Your Brand Video Performance
Utilize analytics to track views, engagement, conversions, and viewer behavior. Regularly analyze these metrics and adjust your strategy for optimal results.
10. Continuously Improve Your Brand Videos
Always seek feedback, review analytics, and learn from each campaign. Adapt and refine your video strategy continually to ensure consistent improvement and sustained success.
Final Thoughts on Brand Videos
Brand videos aren’t just another marketing tactic—they're a powerful way to create genuine connections, drive significant sales, and build lasting brand loyalty. Whether you're a small startup or a major corporation, investing time and creativity into video marketing can dramatically boost your visibility and profitability.
Start by defining your goals clearly, get to know your audience deeply, and use storytelling to make your videos memorable. Embrace analytics to refine your approach continually, and don’t be afraid to experiment and innovate. With these strategies, you're ready to create brand videos that captivate, convert, and keep your audience coming back for more.