31 Easy LinkedIn Strategies to Grow Your Small Business Fast

Evans Karanja

02 Apr 2025 • 13 min read

LinkedIn marketing isn’t just about posting your company updates—it's about using your employees’ profiles and your company page together to get attention. Companies doing this see leads that convert up to 3 times better (yep, that's a 277% increase!). But how exactly do you do that? Glad you asked.

What’s LinkedIn Marketing?

LinkedIn marketing means promoting your business or brand on LinkedIn. With over 1 billion users worldwide, LinkedIn isn’t just a CV dumping ground anymore. It's a place where business-minded folks hang out, making decisions, doing deals, and occasionally sharing hilarious work memes.

In fact, 60% of users say they come to LinkedIn specifically for industry insights. That means your posts need to offer real value—not just sell stuff.

Why Should You Even Bother?

Simple: LinkedIn isn't Facebook or Instagram—it's better for business. LinkedIn users have double the buying power compared to other platforms. B2B marketers report LinkedIn generates over 80% of their social media leads.

Translation: If you're not marketing on LinkedIn, you're leaving money on the table.

Sure thing! Here's an expanded and conversational version of “13 LinkedIn Marketing Strategies to Seriously Boost Your Business,” complete with a punchy intro and beefed-up tips:

How to Use LinkedIn for Marketing

LinkedIn helps you connect directly with potential clients. You don't need third parties to start meaningful business conversations.

Here are clear ways to effectively market your business on LinkedIn:

Create Engaging Content

Interesting and engaging content grabs attention. Simply sharing white papers isn’t enough. Aim to:

Share insights from industry leaders.
Create relatable graphics about work-life balance.
Comment thoughtfully on trending topics and discussions.

This encourages real conversations.

Be Innovative

Provide content that teaches something new. This helps readers make smarter professional decisions. Innovation shows expertise and keeps your audience interested.

Be Accessible on All Devices

Many LinkedIn users access the platform via mobile devices. Your content must:

Be visually appealing.
Be easy to read.
Work well on smartphones and tablets.

If your content isn’t mobile-friendly, you risk losing readers.

Practical Tips for LinkedIn Marketing

Using LinkedIn effectively requires practical strategies to maximize your presence and results. Here are straightforward tips you can start using today:

Build a Strong Business Page: Clearly show your products and services. Keep your page attractive and updated.
Invite Connections: Ask customers, colleagues, partners, and vendors to follow your page. Word-of-mouth helps.
Use LinkedIn Groups: Start or join industry-specific groups to network, share content, and find leads.
Run LinkedIn Ads: Targeted advertising helps you reach the right people quickly.
Track Results: Regularly analyze campaign performance to refine your strategies.

Benefits of a LinkedIn Marketing Strategy

If you’re still wondering whether LinkedIn deserves a spot in your marketing strategy—spoiler alert: it absolutely does. Unlike other social platforms where memes and cat videos dominate, LinkedIn is all about professional connections, industry insights, and real-deal business growth.

Here’s a breakdown of why a well-thought-out LinkedIn marketing strategy can be a game-changer for your business:

✅ Credibility You Can Count On

LinkedIn is the most trusted social media platform among professionals. When people see your content here, it carries more weight. Whether you’re posting thought leadership, sharing case studies, or announcing a new product—people pay attention, and they take you seriously.

✅ Higher Quality Leads

Forget chasing random followers—LinkedIn is where the decision-makers hang out. CEOs, managers, buyers, and industry leaders actively use the platform. That means you’re not just reaching any audience—you’re reaching the right one. This leads to better conversations, faster deals, and higher conversion rates.

✅ Cost-Effective for Any Budget

You don’t need to spend thousands to see results. Even a small daily budget (think $2–$5/day) on targeted LinkedIn ads can get your content in front of the right eyes. It's an ideal platform for startups and small businesses who want high impact without high cost.

✅ Clear, Actionable Analytics

No guessing games here. LinkedIn gives you access to solid metrics like:

Impressions
Click-through rates (CTR)
Engagement levels
Budget performance

This means you can tweak your strategy in real time, double down on what works, and ditch what doesn’t. Data = power.

✅ Networking Opportunities Galore

LinkedIn isn’t just for content—it's a goldmine for building connections. Engage with:

Influencers in your space
Industry thought leaders
Potential collaborators or clients

A single comment or DM can spark a partnership, podcast invite, or major sale. (Yes, really.)

✅ SEO Boost for Your Business

LinkedIn profiles and posts show up in Google search results—often near the top. By optimizing your:

Company page
Personal profile
Articles and posts
with strategic keywords, you can drive organic traffic to your business without paying a cent for ads.

✅ Stronger Client Relationships

People do business with people they trust. Regularly engaging on LinkedIn—whether it’s replying to comments, sharing useful content, or celebrating client wins—helps you stay top-of-mind and build real loyalty. It’s like relationship marketing on autopilot.

13 LinkedIn Marketing Strategies to Seriously Boost Your Business

Let’s face it—LinkedIn isn’t just for job hunting and humblebrag posts anymore. It’s evolved into a powerful platform for B2B marketing, networking, and thought leadership. But if you're just posting random updates and expecting leads to roll in like magic, it's time for a glow-up.

Whether you're a solo entrepreneur or a full-blown marketing team, these 13 LinkedIn strategies will help you get seen, get leads, and get results (without looking desperate). Let’s dive in!

1. Set Clear Marketing Goals

No more “let’s just see what happens.” You need to be SMART about it:

Specific: Want more followers? How many?
Measurable: Can you track it with data?
Achievable: Be ambitious, not delusional.
Relevant: Does it align with your business?
Time-bound: Set deadlines so you don’t drift.

Don’t just say “We want more engagement.” Say, “We want to increase post engagement by 20% in 90 days.” That’s how winners plan.

2. Build the Right Network

LinkedIn isn’t Pokémon—no need to collect everyone. Connect with people who align with your goals: ideal clients, industry peers, collaborators, and potential partners.

Skip the mass-connection game. It’s about quality over quantity. Build a network that actually interacts with your content and might actually convert.

3. Create Content That Actually Matters

Your audience doesn’t want to see your morning coffee unless you’re using it to explain a business metaphor. Post with purpose:

Tell authentic stories
Share quick tips and insights
Break down industry trends
Show behind-the-scenes content

Make people want to stop scrolling. If your content makes someone go “Oh dang, I needed this,” you’re on the right track.

4. Stay Trendy (But Don’t Be Cringe)

Hop on trending topics and formats only if they make sense for your brand. Nobody wants to see a CPA firm doing the latest TikTok dance. But if there's a hot-button issue in your industry or a new tool everyone’s buzzing about? Talk about it—just stay authentic.

Remember: be current, but stay classy.

5. Spend Smartly on Ads

LinkedIn ads can do wonders for lead gen—but they’re not magic beans. Focus your ad spend on:

Laser-targeted audiences
Sponsored content that’s already performing well organically
Retargeting warm leads

Set a realistic budget and track performance like a hawk. No more “spray and pray.”

6. Promote Your Company Page

Don’t let your company page gather dust. Optimize it with:

A clear value proposition
Eye-catching visuals
Regular updates

Then, actually promote it. Add the link to email signatures, your website, business cards—heck, even your coffee mug if that’s your vibe.

7. Keep an Eye on Your Leads

Don’t just collect leads like baseball cards—track them. Use CRM tools like HubSpot, Zoho, or Salesforce to:

Monitor interactions
Follow up at the right time
Personalize your outreach

Bonus points if your CRM integrates with LinkedIn. Double bonus if it sends reminders so you don’t ghost potential clients.

8. Recruit Smarter

If you’re hiring, LinkedIn is the place. Over 90% of professionals are open to new opportunities—even if they’re not actively looking. Use that to your advantage:

Post clear, appealing job listings
Engage with potential candidates before you need them
Showcase your company culture

The right hire might be lurking in your comments section.

9. Start Conversations

Instead of shouting into the void, try this: talk to people. Comment on posts, join relevant groups, and ask thought-provoking questions.

When you engage authentically, you:

Build credibility
Stay top-of-mind
Make real connections that lead to real results

In short: Be social on social media. Revolutionary, I know.

10. Connect with Influencers

Engage with thought leaders in your niche—not for clout (okay, maybe a little), but for learning and visibility.

Comment on their posts
Share their content with your take
Mention them when relevant (don’t overdo it)

Sometimes they’ll share your content back or even shout you out. That’s instant reach boost without spending a dime.

Your message should be clear, consistent, and memorable across every post. Don’t reinvent the wheel each time—reiterate your value, vision, and voice.

Think of your content as breadcrumbs leading back to your brand. The more consistent you are, the more people get what you’re about.

12. Actually Respond to People

Imagine walking into a room, shouting your thoughts, and walking out. That’s what you’re doing if you post but don’t reply to comments.

Engagement is a two-way street. Reply to comments, follow up on messages, and make your followers feel seen. It builds trust, loyalty, and relationships (aka the holy trinity of marketing).

13. Automate (Smartly) with Leadplay

Last but not least: Let tech do the heavy lifting. Leadplay.io is a powerful tool that automates your LinkedIn outreach—so you can generate leads while you sleep.

Use it to:

Personalize cold messages
Schedule follow-ups
Avoid spending hours on manual outreach

Just don’t go full robot. Automation is great, but personalization wins every time.

9 LinkedIn Marketing Tips Perfect for Small Businesses

Small businesses don’t always have big marketing budgets or a social media army. But here’s the good news: LinkedIn is a goldmine for organic reach, brand-building, and relationship-based selling—and you don’t need a huge team to win there.

With the right strategies, even a one-person show can look like a full-blown brand. Whether you're a local shop, a scrappy startup, or a solo entrepreneur, these 9 tips are tailor-made to help your business shine on LinkedIn.

1. Spy on Your Competitors

Put on your (non-creepy) detective hat. Peek at what your competitors are doing:

What kind of content are they posting?
Which posts get good engagement?
What mistakes are they making?

Then do it better. This isn’t copying—it’s called "strategic inspiration." Use their wins and flops to sharpen your own approach.

2. Create Content Tailored to Your Audience

Your content shouldn’t sound like it was written for “everyone and their dog.” Be specific. Know who you're trying to reach and what they care about.

Talk directly to your:

Ideal clients
Local community
Industry niche

Answer their burning questions, speak their language, and solve their problems. People don’t scroll for fluff—they stop for value.

3. Make Your "About Us" Human

No one gets excited reading things like “We are a leading solutions-oriented service provider.” Bleh.

Instead, write your “About Us” like you’re introducing yourself at a networking event. Keep it:

Friendly
Relatable
Clear about what you do and why it matters

Bonus: add a dash of personality or humor if that fits your brand. Humans connect with humans, not jargon.

4. Stay Consistent

One post every 3 months won’t cut it. (Sorry!) You don’t need to post every day, but a regular cadence—say 2–3 times a week—keeps you:

Top of mind
More visible in the algorithm
Looking active and professional

Use scheduling tools like Buffer or Hootsuite to keep your content flowing without burning out.

5. Talk, Don’t Just Post

LinkedIn isn’t a billboard—it’s a conversation starter. Respond to comments, message connections, and join group discussions.

Start by:

Leaving thoughtful comments on others' posts
Asking questions in your own posts
Tagging people (authentically) to pull them into chats

Real relationships = real referrals. It's the small business superpower.

6. Link Back to Your Site

If people love your post and want to learn more... don’t make them dig. Add clear CTAs (calls to action) and include links to:

Your website
A product page
A booking form
Your latest blog post

Make it ridiculously easy to go from reading to buying.

7. Leverage Targeted Ads

You don’t need a massive budget to get noticed. Even a small ad spend can make a difference if you:

Target the right audience (location, job title, company size, etc.)
Promote high-performing content
Use lead gen forms for easy conversions

Start small, test what works, then scale up. LinkedIn’s targeting is razor-sharp—use it wisely.

8. Analyze Your Data

LinkedIn gives you analytics for a reason. Use them! Check:

What kind of posts perform best?
Who’s viewing your profile?
Which ads bring leads?

Adjust your strategy based on what’s working—not just what feels good. Data > guesswork.

9. Get Your Team On Board

Even if your “team” is just a handful of people, they are your built-in megaphone. Encourage them to:

Like and share your company posts
Post their own content with a tag back to the business
Brag about company wins (everyone loves a little internal hype)

Employee advocacy increases trust and reach—and it doesn’t cost a thing.

9 LinkedIn Marketing Strategies for B2B Companies

If you're in the B2B world and still treating LinkedIn like a glorified resume platform... it's time for a glow-up.

LinkedIn has evolved into a powerhouse for B2B marketing, lead generation, and industry influence. With over 900 million users (and most of them being decision-makers, professionals, and business buyers), it's basically a goldmine—if you know how to work it.

These 9 strategies will help you stand out from the sea of bland sales pitches and dry posts. Let’s get your brand seen, trusted, and converting.

1. Eye-Catching Images

Let’s be real—walls of text get scrolled right past. Use high-quality, scroll-stopping visuals that:

Match your brand identity
Complement your message
Actually look professional (no pixelated stock photos, please)

Infographics, clean product shots, and branded quote cards all work wonders. Make people want to stop and read.

2. Catchy, Short Descriptions

Think of your post intro like the hook of a pop song: short, punchy, and impossible to ignore. Aim for 1–2 sentences that:

Spark curiosity
Pose a question
Offer a quick solution

Boring doesn’t convert. Keep it simple, fun, and human—yes, even in B2B.

3. Collect Professional Recommendations

Your business credibility goes way up when others vouch for you. Ask satisfied clients, partners, or collaborators to write a quick recommendation on your company or team members.

Why it works:

Builds trust instantly
Serves as social proof
Differentiates you from the “we’re-the-best” crowd (because others say it for you)

4. Showcase Pages

Got multiple services or products targeting different groups? Set up Showcase Pages for each one. These are extensions of your main Company Page and let you:

Tailor content to niche audiences
Spotlight different offerings
Funnel leads more efficiently

Think of them as mini-brand hubs within your LinkedIn presence.

5. Start a LinkedIn Group

Be the host, not just the guest. Create a LinkedIn Group around a topic your industry cares about. This:

Builds authority
Grows a loyal, engaged audience
Positions your brand as the go-to expert

Don’t just drop links—foster discussions, share exclusive insights, and invite others to contribute.

LinkedIn’s search filters are criminally underused. Stop wasting time on random leads and:

Filter by industry, job title, company size, and geography
Find decision-makers faster
Build precise prospecting lists

Less cold outreach. More “hey, we actually have something in common.”

7. Regular Content Posts

Out of sight = out of mind. Posting consistently:

Boosts your visibility in feeds
Establishes your brand voice
Keeps your audience engaged

Try a mix of:

Thought leadership
Case studies
Quick tips
Client wins

Even 2–3 posts per week can move the needle.

8. Optimize Your Business Summary

Your LinkedIn business summary isn’t a throwaway section—it’s your elevator pitch. Make sure it:

Clearly explains what you do
Highlights who you help
Shares your unique value proposition

Bonus: Add a touch of personality or your company’s origin story. B2B doesn't have to mean boring.

9. Personalized InMail

Nothing kills a potential deal faster than a message that screams copy-paste. When sending InMail:

Use the person’s name (obviously)
Reference something specific about their business or industry
Explain why you're reaching out in a way that benefits them, not just you

The more personalized, the higher the response rate—and the better the relationship from the get-go.

LinkedIn Isn’t Going Anywhere

LinkedIn is still growing—and fast. So, if you're serious about business, get your LinkedIn game together. These strategies are a great place to start. And who knows? Maybe you'll even have some fun doing it.