Evans Karanja

How the LinkedIn Algorithm Really Works (and How to Outsmart It)

Ever wonder why some posts on LinkedIn blow up with likes and comments while others vanish into the corporate void? Spoiler: it’s not just about what you post—it’s how the algorithm decides to show it. LinkedIn’s algorithm is like that mysterious coworker who controls the office

How LinkedIn Lead Gen Forms Can Boost Your B2B Leads

Generating quality leads is tough. Really tough. Think scrolling endlessly through LinkedIn profiles, guessing who might actually care about your offer, and then praying they'll respond. Exhausting, right? But hey, good news: LinkedIn Lead Gen Forms are here to save your sanity. What the Heck Are LinkedIn Lead

15 High-Converting Email Drip Campaign Examples That Actually Work

Email drip campaigns get a bad rep—mostly because we’ve all been spammed by boring ones. But when done right? They’re magic. Drip campaigns are just a fancy way of saying, “automated emails that make people care, click, and buy.” It’s like the digital version of slow-cooking

Outbound Marketing: How to Do It Right & Examples

Most marketers treat outbound marketing like that old sweater in the closet—forgotten until laundry day. But guess what? Outbound marketing still works if you do it right. It's your chance to introduce your brand to people who aren't actively searching for you (yet). What Is

LinkedIn Sales Navigator vs. LinkedIn Premium: Which One Really Helps You Sell?

Tired of sending out connection requests and waiting for a miracle? Worried you might be missing out on all those snazzy LinkedIn features everyone’s talking about? You’re in the right place. Below, I’ll walk you through the difference between LinkedIn Premium and LinkedIn Sales Navigator—two paid

17 LinkedIn Analytics Tools to Seriously Boost Your Game

LinkedIn is like that popular networking event everyone keeps inviting you to. You know you should show up, but you also know there’ll be awkward conversations, plenty of lurking competitors, and a buffet of opportunities waiting to be snapped up. The question is: how do you stand out, connect

What is a LinkedIn Open Networker (LION):Pros & Cons Explained

Ever seen "LION" on LinkedIn profiles and wondered if people were declaring themselves kings of the social jungle? Nope, it actually stands for "LinkedIn Open Networker." These folks connect with anyone—seriously, anyone—whether they've shared coffee or just a Wi-Fi signal. But is

What Is a Lead Source? How to Track Where Clients Come From

Let's face it—clients aren't magical unicorns that just wander into your business and shower you with money. (If they do, please share your secret!) In reality, finding and keeping clients boils down to one critical thing: lead sources. But wait—what exactly is a "

How to Write a Sales Pitch That Converts (Without Sounding Salesy)

Let's face it, convincing someone to buy your product or invest in your idea can be nerve-wracking. Whether you're pitching your amazing new app to potential investors or persuading a friend to binge-watch your favourite Netflix series, knowing how to craft a compelling pitch is your

How to Scale Your Digital Marketing Agency Without Losing Clients

Scaling a digital marketing agency sounds amazing—more clients, more revenue, and maybe even that fancy espresso machine you've been eyeing. But let’s be honest, scaling isn’t just about landing more deals. You’ve got to keep your existing clients happy, handle the workload, and still

Why Every Marketing Agency Needs Leadplay.io for LinkedIn Automation

As a marketing agency owner, your days probably feel like a never-ending loop of chasing leads, sending messages, and praying for responses. Sounds familiar, right? Thankfully, automation tools like Leadplay.io exist, freeing you from tedious tasks so you can actually talk to humans again (shocking, I know!). Let’s

Why Your Business Seriously Needs Leadplay for LinkedIn Automation

Let's be real, if you're still manually reaching out to leads on LinkedIn, you're probably losing your mind (or at least your precious sleep). Thankfully, there's a better way. Meet Leadplay, the LinkedIn automation tool that does the heavy lifting while you

Why Sales Teams Choose Leadplay for LinkedIn Automation Success

Sales teams hate doing repetitive stuff. Who doesn't? Hunting for leads, endless follow-ups, cold calls that feel colder than your ex's texts—it's exhausting. And it wastes time better spent closing deals (or grabbing coffee, let's be honest). Enter Leadplay LinkedIn automation—

Buyer Personas: How to Create Effective Customer Profiles

Creating effective customer profiles, commonly known as buyer personas, is crucial if you want your marketing efforts to resonate deeply and drive real results. But here's the catch: not all personas are created equal. In a world flooded with data, understanding who your customers truly are—and what

7 Real Ways to Score Backlinks on LinkedIn

Backlinks. You know you need them. They’re the secret sauce behind top-ranking websites, and the reason random “10 SEO Hacks” articles somehow outrank your Pulitzer-worthy blog post. But here’s the thing: chasing backlinks the old way—endless cold emails, shady link farms, or buying your way onto guest

How to Create and Launch Digital Products

So, You Wanna Launch a Digital Product? Awesome. Because you’re in the right place. Whether it’s an eBook, a course, a set of templates, or some spicy Notion dashboard magic, digital products are one of the easiest ways to package your genius and make money while you sleep

Content Writing: The Ultimate Guide to Writing Like a Pro

Ever thought about turning your love for writing into a career? Good news: content writing lets you do just that—and it actually pays! With businesses realizing the power of good content, there’s never been a better time to become a content writer. Let's dive deeper into

Lead Scoring: How to Find Your Hottest Prospects

Finding great prospects can feel like searching for a needle in a haystack—or, if you're really unlucky, finding your keys after a wild night out. But what if there was a way to instantly know who's ready to buy and who’s just casually browsing?

How to Re-Engage Lost SaaS Leads: 8 Proven Steps to Win Them Back

Running a SaaS business? Losing leads feels like burning money (painful, I know). Maybe your prospects ghosted you after showing initial interest or stopped interacting after one purchase. Good news: lost leads aren't dead leads—they’re just sleeping. Let’s wake them up. What Is a Lost

17 Inspiring Brand Video Examples That Boost Engagement and Drive Results

Brand videos have become one of the most effective ways to connect with audiences, build trust, and drive measurable results. But what separates a good video from a truly great one? It’s all about creativity, storytelling, and purpose. In this article, we’ve gathered 17 exceptional brand video examples

How to Master Cross-Posting on Social Media

Tired of posting the same content over and over again across different platforms? Cross-posting is your new best friend. Done right, it can save you hours of work, boost your reach, and keep your brand consistent everywhere from Instagram to LinkedIn. But here's the catch — not every post

How to Master Sales Prospecting: Expert Tips, Techniques & Templates

Sales prospecting isn’t exactly everyone’s favorite part of selling. It's kind of like doing laundry—necessary but rarely exciting. But if you skip it, you'll quickly run out of clean opportunities (or socks). So, grab your coffee, because I'm about to share

How to Design Landing Pages That Drive Conversions

Ever poured hours into building a landing page only to hear... crickets? No clicks, no sign-ups, no sales—just digital tumbleweeds. You're not alone. Crafting a landing page that actually converts isn’t about throwing some copy and a CTA together and hoping for the best. In this

Top 16 Social Media Automation Tools to Boost Your Marketing

Managing social media can feel like a full-time job—and for many, it is. Between posting, replying, and tracking engagement, it’s easy to get overwhelmed. That’s where social media automation tools come in. These powerful platforms help you schedule content, streamline workflows, and stay consistent without being glued

How to Build a High-Converting Lead Magnet (Step-by-Step Guide)

Want more leads without sounding salesy? A lead magnet can help. It’s one of the easiest ways to turn website visitors into email subscribers—and eventually, paying customers. But not all lead magnets work. The good ones solve a real problem, offer quick value, and make it easy to