Evans Karanja

How to Start Affiliate Marketing (Step-by-Step for Beginners)

Affiliate marketing is like recommending your favourite pizza spot to friends, except you get paid every time they grab a slice. Pretty sweet deal, right? And the best part is you don't need to make or stock the pizza yourself. But if you're new to this

How to Create a LinkedIn Newsletter [+ 5 Inspiring Examples & Pro Tips]

Thinking of launching a LinkedIn newsletter but not sure where to start? In this guide, we’ll break down real examples, share practical tips, and help you create a newsletter that people actually want to read. What's a LinkedIn Newsletter? Think of LinkedIn newsletters as regular updates you

Copywriting 101: 13 Must-Know Tips to Start Your Career

Whether you're dreaming of crafting clever ads, writing scroll-stopping social posts, or finally figuring out what the heck “conversion copy” means, you’re in the right place. Copywriting isn’t just about sounding smart—it’s about connecting, persuading, and yes, sometimes making people click that shiny “Buy

How to Create Customer Value That Drives Sales and Loyalty

Ever thought your customers would stick around just because your product is pretty good? Well, wake up and smell the reality latte—today's customers want way more than just a functional fix. They crave experiences, connections, and a sense of being truly valued (plus, free stuff doesn'

When Is the Best Time to Post on LinkedIn for Maximum Engagement?

We've all heard the same advice: post at the right time, and you’ll boost your visibility and engagement. Easy enough, right? But LinkedIn isn't TikTok—posting dance videos at midnight won’t get you trending (or will it?). So let's get practical about

Proven Customer Acquisition Channels You Should Be Using

You know what’s worse than a bad product? A great product no one knows about. That’s why understanding customer acquisition channels matters. Forget the marketing buzzwords and jargon—I’ll keep it simple (and fun) so you don’t fall asleep halfway through. What Is Acquisition Marketing? Think

How to Write LinkedIn Articles That People Actually Want to Read

Have you noticed everyone’s now a LinkedIn "thought leader"? Yep, LinkedIn articles are booming, and companies (especially B2B) love them. Why? Because good articles mean more eyeballs, engagement, and leads. But here's the catch: writing something people actually read is trickier than making coffee without

7 Fun Ways a CRM Can Seriously Boost Your Sales Productivity

Running sales can feel like juggling flaming torches while riding a unicycle. Thankfully, a solid CRM like leadplay.io can make things way easier (and less fiery). But too many businesses still struggle to get real results because they pick the wrong CRM or just don't set it

11 Business Growth Metrics You Actually Need (and How to Track Them)

Growing your business isn’t just about hustle—it's about knowing where you’re headed. But how do you know if you're on the right track? Easy. Track the right metrics. Think of it like checking your bank balance—painful sometimes, but absolutely necessary. Metrics like

Mastering Conversion Rate Optimization: A Guide to Calculating CRO

Let's face it—getting eyeballs on your website feels great, but getting people to actually do something on your site? That’s the real challenge. You could have thousands of visitors, but if they leave without clicking that magic "Buy Now" button or signing up for

19 Best Email Marketing Automation Tools: Streamline Your Business Marketing

Email marketing without automation is like baking cookies without an oven. Sure, you could try it, but it's messy, tedious, and frankly, not very effective. Enter email marketing automation, your digital oven: making campaigns warm, tasty, and hassle-free. In this guide, we'll explore the 30 best

12 Trusted Sites to Buy LinkedIn Accounts

Growing a LinkedIn account from scratch? Let’s face it—it's slow, tedious, and honestly a bit painful. You've got better things to do, like chasing actual leads or finding your next job. So here's a little shortcut: buying LinkedIn accounts. Wait, buying LinkedIn

Top 13 Sales CRMs for Reps & Teams to Boost Revenue

Sales are great—until you're juggling spreadsheets, sticky notes, and emails. Let's be honest, that's chaos waiting to happen. If you're still managing sales this way, you're basically juggling knives blindfolded. But good news: the right CRM makes life easy

17 Professional Ways to Build and Grow Your LinkedIn Brand

We get it—building your brand online can feel like shouting into the void. TikTok dances are fun, but let's be real, LinkedIn is still the champion for making career moves and getting those juicy business deals. (Plus, no one expects you to dance there, thankfully.) So here&

How to Build a Sales Prospecting Plan (With 8 Proven Methods)

Prospecting can feel like searching for your keys when you're already late. It's tedious, frustrating, and essential. But it doesn't have to suck the life out of you. If you've ever wondered, "Where are these magical prospects hiding, anyway?" you&

How to Increase Brand Value and Boost Customer Loyalty

Alright, let's get real—customers today aren't just after the lowest price. Nope! They're totally cool paying extra if they feel they're getting something special. And that, my friend, is your golden ticket to boosting your sales. Think about it: Why buy

13 Best LinkedIn Email Extractor Tools to Boost Your Outreach

LinkedIn boasts the world’s largest professional network, which makes it a goldmine for finding leads. But let’s be honest: manually digging up email addresses on LinkedIn is about as fun as watching paint dry. This is where LinkedIn email extractor tools come in handy. These tools help you

Ideal Customer Profile (ICP): Step-by-Step Guide for B2B Success

Your business won't get far if you’re pitching to the wrong people. Even the best products won't sell if you're knocking on the wrong door (awkward, right?). That’s why creating an Ideal Customer Profile (ICP) matters. It points your team to exactly

Lead Qualification 101: What It Is and How to Qualify Leads Like a Pro

You’re excited about launching your B2B campaign. You’ve prepared your strategy, crafted great content, and you’re ready to watch leads roll in. But reality check—today’s B2B buyers are smart, informed, and picky. So how do you ensure you’re chasing the right prospects and not

Top Ways Social Media Marketing Can Grow Your Business

If your business isn't on social media yet, you're basically living under a rock. Sorry, not sorry. Today, about 4.9 billion people scroll through social media daily, making it a no-brainer place to meet customers. But wait, don’t stress out yet—social media isn’

12 Proven Tips to Increase Sales for Small Business Owners

Running a small business is no walk in the park. Between juggling inventory, chasing invoices, and wearing all the hats, trying to boost sales can feel like adding another spinning plate to the mix. But here’s the good news: you don’t need a massive marketing budget or a

How to Write a Sales Proposal That Actually Wins

So you've finally scored a meeting with that dream client you've been chasing forever. Congrats! 🎉 But wait—you've gotta write a sales proposal now. Yikes. Relax! Writing proposals doesn't have to suck. With the right approach (and a dash of humour), you

26 Best Sales Automation Tools & Software to Boost Your Revenue

Sales automation is all about working smarter. With longer sales cycles and more elusive buyers, the right tools can save you time—up to six hours a week, according to 60% of workers. And with 74% of sales pros expecting AI to reshape their roles, automation isn’t optional anymore—

22 Ways to Motivate Your Sales Team and Boost Performance

Managing sales teams is a bit like juggling flaming torches—impressive when done right, but painful if it goes wrong. Salespeople deal with rejection, cranky clients, and pressure every day. No wonder motivation can dip faster than Wi-Fi during an important Zoom call. But relax. I'm here to

31 Easy LinkedIn Strategies to Grow Your Small Business Fast

LinkedIn marketing isn’t just about posting your company updates—it's about using your employees’ profiles and your company page together to get attention. Companies doing this see leads that convert up to 3 times better (yep, that's a 277% increase!). But how exactly do you