How to Create a LinkedIn Company Page [Benefits & Tips]

Let's face it—LinkedIn isn't just for stalking your ex-colleagues anymore.

If you're serious about growing your B2B presence, generating top-notch leads, or finding rockstar employees, a LinkedIn Company Page is your new best friend.

Here's why you absolutely need one:

1. Show Off Your Brand Like a Pro (or at Least Fake It Till You Make It)

Your LinkedIn page is like your business's Tinder profile—but way more professional.

You can showcase your company's unique vibe, highlight your amazing products, and give your brand personality a chance to shine. Add a sprinkle of humor, and you'll be memorable in no time.

2. Boost Your Google Love (SEO, we mean)

Regularly updating your LinkedIn page can seriously bump up your SEO game. Google adores fresh content, and your LinkedIn posts, articles, and announcements can help push your website up the ranks.

Basically, more LinkedIn activity = more eyeballs on your business website.

3. Effortlessly Find the Perfect Employees (No more headaches)

With LinkedIn, hiring doesn't have to feel like searching for a needle in a haystack. Easily browse through profiles, find candidates who aren't exaggerating (too much), and streamline your recruitment process.

It's like Tinder, but for finding the ideal job candidate.

4. Stay Ahead of the Competition

LinkedIn’s company news feed is a goldmine for insights. Keep tabs on your competitors without resorting to stealthy spy tactics.

Stay updated with industry trends and news, so you're always one step ahead—just don't get caught lurking too much!

5. More Exposure Means More Opportunities

Got something exciting happening? Launching a product or hosting an event? Your LinkedIn page is the perfect platform to keep your audience in the loop. Stay visible, stay relevant, and keep your company front and center in the industry chatter.

And Guess What? It’s Totally Free!

Yep, creating a LinkedIn company page doesn't cost a penny. Sure, you can upgrade for additional fancy features later, but getting started won't drain your marketing budget. Save your cash for that coffee addiction we all know you have (looking at you, Starbucks).

How to Create Your Company Page (Without Pulling Your Hair Out)

Desktop Version (Recommended for Sanity)

1. Head to LinkedIn Marketing Solutions.
2. Hover over "LinkedIn Pages" and select "Create a LinkedIn Page."
3. Choose the type of page (small business, company, showcase, educational, etc.).
4. Fill out your company details (don’t skimp—details matter!).
5. Hit "Build Your Page," add descriptions, locations, and hashtags. Boom, you’re done!

Mobile Version (Only If You're Feeling Brave)

Unfortunately, LinkedIn still hasn't figured out how to let you do this on the app (we feel your pain). But, if you're determined:

1. Open your browser and go to LinkedIn.com.
2. Switch to desktop view, log in, and select "Create a Company Page."
3. Pick your page type and follow the prompts.

It's a bit fiddly but totally doable with patience (and perhaps a strong cup of coffee).

Making Your LinkedIn Page Awesome (And Not Boring)

• Fill Everything Out: Pages that are fully complete get 30% more attention (no one likes vague).
• Be visual – Always keep your images, logos, and cover photos fresh.
• Content is king – Share articles, insights, job postings, and sprinkle in some behind-the-scenes humor.
• Get your team involved – Let your employees share your content. It's like free advertising but without the awkward sales pitch.

LinkedIn Company Pages vs. LinkedIn Groups – What's the Difference?

• Company Pages: Your digital storefront. Great for official updates, brand building, and lead generation.
• LinkedIn Groups – Think of this as your digital networking party. Great for sparking conversations, engaging audiences, and casual industry chats.

Get the Best Out of Your LinkedIn Game with LeadPlay.io

To turbocharge your LinkedIn marketing, automation tools like LeadPlay.io can save you heaps of time (and headaches). Automate outreach, schedule interactions, and get better leads without losing your personal touch.

In short, LinkedIn isn't just another social media account—it's your ultimate business ally for lead generation, brand building, and recruitment. So why wait? Get started now, and thank us later.