How to Create a LinkedIn Newsletter [+ 5 Inspiring Examples & Pro Tips]

Evans Karanja

09 Apr 2025 • 5 min read

Thinking of launching a LinkedIn newsletter but not sure where to start? In this guide, we’ll break down real examples, share practical tips, and help you create a newsletter that people actually want to read.

Think of LinkedIn newsletters as regular updates you send to subscribers right inside LinkedIn. Imagine email newsletters but without cluttering anyone’s inbox. You share posts, tips, and videos straight to your network.

Quick heads-up though—only members who've activated LinkedIn’s creator mode can play this game. But don’t panic; switching to creator mode is literally two clicks.

Here are some important reasons why you should create a LinkedIn newsletter:

1. Boost Your Visibility (Without Dancing on TikTok)

Newsletters put you front-and-center on LinkedIn. Consistently good content gets noticed—fast. Want proof? Businesses using newsletters on LinkedIn have seen up to 50% more engagement than regular posts.

2. Understand Your Audience (Finally!)

LinkedIn newsletters provide data goldmines. Likes, comments, clicks—you'll quickly know what your audience digs. No more guessing games. About 68% of marketers now use LinkedIn for audience insights—join the club!

3. Get Those Sweet Leads

Here’s the deal: newsletters generate leads. Good content sprinkled with links to your site means more sales. One report found newsletters increase conversion rates by 20-30%. Not shabby, right?

4. Stay Top-of-Mind (Without Being Annoying)

Regular newsletters keep your brand fresh in readers’ minds. Especially useful if your sales cycle feels longer than waiting for the next Stranger Things season.

5. Stand Out in the LinkedIn Crowd

Not everyone’s using newsletters yet. Seriously, only around 10% of businesses regularly publish newsletters here. Grab the advantage while the competition snoozes.

6. Build Your Reputation (Look Fancy Without Trying)

Consistent quality content positions you as the expert. And experts get better business opportunities—it's simple math.

Creating your first LinkedIn newsletter isn’t rocket science:

Go to "Manage" at the top right then select " Create newsletter" from the dropdown menu.

Choose a catchy, memorable name for your newsletter.
Decide your audience reach—pick "public" for wide visibility or "private" to limit it to your connections.
Add engaging content, including articles, videos, or audio files. Simply drag and drop content if needed.

Hit Done and just like that, you're officially a LinkedIn publisher.

So you’ve hit publish—now what? Creating the newsletter is half the battle; growing it is where the real magic happens. Here are some bite-sized, battle-tested tips to help you stand out in a sea of scrolls and subscriptions.

1. Keep it Snappy

Remember, you're battling goldfish-level attention spans. Clear, catchy headlines and concise content are your friends. Got more to say? Link it out to your website.

2. Visuals are King (and Queen)

We’re visual creatures. Throw in graphics, videos, and images to keep attention. Just make sure they're good—no clip art from 1999, please.

3. Write Like You're Chatting With a Friend

Keep your tone relaxed and relevant. Ask yourself, "Would my audience really care about this?" If not, scrap it.

4. Easy In, Easy Out

Make subscribing (and unsubscribing) effortless. No one likes feeling trapped. Functional buttons are non-negotiable.

5. Quality Over Quantity (Every Single Time)

Fewer engaged readers beat many who never open your newsletter. Tailor your content and consider segmenting your audience.

6. Always Use a Clear CTA

End each newsletter with a clear call-to-action. Invite readers to visit your site, download a guide, or connect with you.

Top LinkedIn Newsletters Worth Your Time

Looking for a quick hit of wisdom without doomscrolling through your feed? These LinkedIn newsletters deliver real value—no fluff, just fresh insights from people who actually know what they’re talking about.

Gary Vaynerchuk’s "LinkedIn 5"

Gary dishes out five entrepreneurial insights every week, packed with punchy advice you can immediately use. He cuts straight to the point, offering practical gems to sharpen your marketing skills and boost your hustle. It’s direct, energetic, and a great quick read.

Arianna Huffington’s "My Weekly Thoughts"

Every week, Arianna offers thoughtful reflections that blend business wisdom with personal wellbeing. She covers leadership, productivity, and how to achieve success sustainably—without burnout. It's like having a weekly mentorship session that leaves you feeling inspired and centered.

Victoria Taylor’s "Top Picks"

Victoria handpicks the best content from LinkedIn so you don't have to. Her newsletter features the top posts, trends, and conversations happening right now, giving you insights and updates that are actually worth your time. Perfect for professionals who want to stay sharp without getting overwhelmed.

Bob Glazer’s "Elevate"

Bob delivers weekly motivation along with clear, actionable strategies to enhance your leadership, productivity, and personal growth. He skips the clichés and gives you habits and practices proven to make a difference in your daily work and life. If you're aiming for tangible improvement, this is your go-to.

Joseph Milord’s "The Hustle"

Joseph breaks down startup culture, market shifts, and the latest trends with sharp humor and savvy analysis. His writing feels like a smart conversation with a friend who always knows what's coming next. Insightful and entertaining, it's a great read for anyone who wants to stay ahead in the fast-paced world of business.

A LinkedIn newsletter can position you as a thought leader, grow your audience, and spark real conversations in your niche. Just remember: it’s not about going viral overnight; it’s about showing up regularly, delivering insights that matter, and building trust one post at a time. So if you’re ready to hit publish, go for it—your future subscribers are waiting.

What's a LinkedIn Newsletter?

Why Should You Create a LinkedIn Newsletter?