How to Write a Killer LinkedIn Summary (Without Falling Asleep)
How to Write a Killer LinkedIn Summary (Without Falling Asleep)
Alright, folks—let’s face it, most LinkedIn summaries are like the elevator music of social media: dull, forgettable, and probably putting everyone to sleep.
But yours? Yours is about to be the Taylor Swift of LinkedIn summaries—catchy, memorable, and impossible to ignore.
LinkedIn isn't just an online resume—it’s your professional dating profile. And just like Tinder, people swipe right or left based on a few quick glances: your headline, your profile pic, and, yes, your LinkedIn summary.
If your summary sounds boring or robotic, congratulations—you just got swiped left!
Why Bother With a Great LinkedIn Summary?
Think of your LinkedIn summary as your elevator pitch: short, impactful, and clear enough to make someone say, "Hey, I wanna know this person!" A killer LinkedIn summary helps you stand out in a crowded job market, lands you better leads, and basically tells people you’re worth their scrolling time.
How to Craft a LinkedIn Summary (that Actually Rocks!)
1. Kick Things Off with a Bang
Start your LinkedIn summary with a line that hooks your readers. Don’t bore them with corporate jargon—be witty, authentic, and intriguing. Something like:
“I turn caffeine into code and LinkedIn connections into cash. Stick around—I promise it’s more exciting than your last Zoom meeting.”
2. Your Unique Selling Point (but Make it Fun)
Everyone's unique—or at least that's what your mom told you. But on LinkedIn, you’ve got to make it obvious. What makes you different? Is it your weirdly amazing Excel skills, your knack for turning cold leads hot, or your ability to make clients smile even on a Monday morning? Let people know—and keep it quirky.
3. Brag a Little (Without Being "That Person")
No one likes a show-off, but a little humble bragging never hurt anyone. Share your wins! Completed a project that boosted sales by 20%? Say it! Managed to get your team's weekly meetings down from an hour to 20 minutes (bless your soul)? Mention it!
4. Call Your Audience to Action
End your summary with a friendly nudge, like you're gently nudging someone awake after they've zoned out in a meeting. Let people know how to reach you, what you want from them, or how you can help. Keep it simple:
“Think we should connect? Drop me a message—I promise, I don't bite. Usually.”
Quick Tips to Level-Up Your LinkedIn Summary
1. Short & Sweet (like your favorite TikTok)
Keep it under 2000 characters—short enough for people to actually read without scrolling fatigue. Remember, people aren't here to read War and Peace.
2. SEO Is Your Friend (Not Just Google's)
Throw in relevant keywords to pop up higher in searches. For example, if you're a LinkedIn lead generation guru, sprinkle terms like "LinkedIn lead generation" naturally. SEO isn’t just for websites; it’s your LinkedIn bestie too.
3. Embrace Whitespace
Whitespace is the online equivalent of breathing room. Nobody wants to dive into a wall of text. Keep paragraphs short and snappy, just like this advice.
4. Write Like You Talk
Keep it conversational. Nobody wants to network with someone who sounds like they swallowed a thesaurus. Casual and authentic wins the LinkedIn game every time.
5. Let Your Personality Shine
Your personality is your superpower. Add humor, a dash of your passions, or a fun fact—like your unhealthy obsession with cold brew or how you secretly judge people based on their Slack emojis.
5. Use Emojis (Responsibly)
Emojis aren't just for your group chat—they make your profile feel welcoming and friendly. Just avoid overdoing it—this isn't your teenage niece’s Instagram.
Real-Life Examples (That Aren’t Boring!)
Ilya Azovtsev
This guy’s a LinkedIn superstar—over a million views in 4 months. He's a digital marketer who’s built communities faster than your grandma sends chain messages on WhatsApp.
Sharon van Donkelaar
She’s the CMO at Expandi, and her LinkedIn summary is a masterclass in clarity, fun, and CTA. Want LinkedIn inspiration? Sharon’s got your back.
Gene from HR (or similar relatable person)
Gene makes HR sound like a job you'd actually want. Her profile is warm, helpful, and encourages you to reach out—kind of like your favorite coworker who actually remembers your birthday.
Final Thoughts (You Made It!)
Remember, your LinkedIn summary isn't just a digital CV—it’s your digital handshake. A bland profile won’t just bore your visitors; it’ll send them straight to your competitor’s doorstep.
Now, if crafting LinkedIn summaries feels about as exciting as watching paint dry, automation tools like leadplay.io can step up your LinkedIn game dramatically.
With a strong LinkedIn summary and leadplay's outreach automation, you'll be racking up profile views, boosting your professional reputation, and doubling your conversion rates. So why settle for basic when you can automate and dominate?
Happy linking (and remember, every LinkedIn profile deserves a bit of swagger)!