LeadPlay | Blog

17 Professional Ways to Build and Grow Your LinkedIn Brand

We get it—building your brand online can feel like shouting into the void. TikTok dances are fun, but let's be real, LinkedIn is still the champion for making career moves and getting those juicy business deals. (Plus, no one expects you to dance there, thankfully.) So here&

How to Build a Sales Prospecting Plan (With 8 Proven Methods)

Prospecting can feel like searching for your keys when you're already late. It's tedious, frustrating, and essential. But it doesn't have to suck the life out of you. If you've ever wondered, "Where are these magical prospects hiding, anyway?" you&

How to Increase Brand Value and Boost Customer Loyalty

Alright, let's get real—customers today aren't just after the lowest price. Nope! They're totally cool paying extra if they feel they're getting something special. And that, my friend, is your golden ticket to boosting your sales. Think about it: Why buy

13 Best LinkedIn Email Extractor Tools to Boost Your Outreach

LinkedIn boasts the world’s largest professional network, which makes it a goldmine for finding leads. But let’s be honest: manually digging up email addresses on LinkedIn is about as fun as watching paint dry. This is where LinkedIn email extractor tools come in handy. These tools help you

Ideal Customer Profile (ICP): Step-by-Step Guide for B2B Success

Your business won't get far if you’re pitching to the wrong people. Even the best products won't sell if you're knocking on the wrong door (awkward, right?). That’s why creating an Ideal Customer Profile (ICP) matters. It points your team to exactly

Lead Qualification 101: What It Is and How to Qualify Leads Like a Pro

You’re excited about launching your B2B campaign. You’ve prepared your strategy, crafted great content, and you’re ready to watch leads roll in. But reality check—today’s B2B buyers are smart, informed, and picky. So how do you ensure you’re chasing the right prospects and not

Top Ways Social Media Marketing Can Grow Your Business

If your business isn't on social media yet, you're basically living under a rock. Sorry, not sorry. Today, about 4.9 billion people scroll through social media daily, making it a no-brainer place to meet customers. But wait, don’t stress out yet—social media isn’

12 Proven Tips to Increase Sales for Small Business Owners

Running a small business is no walk in the park. Between juggling inventory, chasing invoices, and wearing all the hats, trying to boost sales can feel like adding another spinning plate to the mix. But here’s the good news: you don’t need a massive marketing budget or a

How to Write a Sales Proposal That Actually Wins

So you've finally scored a meeting with that dream client you've been chasing forever. Congrats! 🎉 But wait—you've gotta write a sales proposal now. Yikes. Relax! Writing proposals doesn't have to suck. With the right approach (and a dash of humour), you

26 Best Sales Automation Tools & Software to Boost Your Revenue

Sales automation is all about working smarter. With longer sales cycles and more elusive buyers, the right tools can save you time—up to six hours a week, according to 60% of workers. And with 74% of sales pros expecting AI to reshape their roles, automation isn’t optional anymore—

22 Ways to Motivate Your Sales Team and Boost Performance

Managing sales teams is a bit like juggling flaming torches—impressive when done right, but painful if it goes wrong. Salespeople deal with rejection, cranky clients, and pressure every day. No wonder motivation can dip faster than Wi-Fi during an important Zoom call. But relax. I'm here to

31 Easy LinkedIn Strategies to Grow Your Small Business Fast

LinkedIn marketing isn’t just about posting your company updates—it's about using your employees’ profiles and your company page together to get attention. Companies doing this see leads that convert up to 3 times better (yep, that's a 277% increase!). But how exactly do you

The Best Way to Ask Customers for Referrals

Let's be real—asking for referrals can feel as awkward as asking for the Wi-Fi password at your new neighbor’s place. But it doesn't have to be. Referral marketing isn’t just another boring sales tactic; it’s your customers giving you a thumbs-up loud

How to Create LinkedIn Posts People Actually Want to Read

Ever stared at the LinkedIn feed and wondered, "How do these people keep getting thousands of likes while my posts vanish into digital oblivion?" If yes, welcome aboard! You're not alone. LinkedIn can feel like the Hunger Games of professional content—but with fewer bows and

Maximize Engagement with LinkedIn’s 3000 Character Limit

Big news from LinkedIn! You can now drop posts that are up to 3,000 characters long—almost like a mini-blog post. Yep, LinkedIn just gave us all the room to rant, rave, and rave some more. But hold your keyboards before you start writing novels, let’s chat about

How to Track Your Email Outreach Like a Pro

Imagine sending emails into a black hole, unsure if they’re even being opened. Scary, right? 😱 Thankfully, we’ve moved beyond digital guesswork. Email outreach tracking is here to save your sanity—and your campaigns. Email outreach isn’t about firing off random messages into the void. It’s strategic,

Inbound Marketing Funnel 101: How It Works and How to Use It Right

Ever felt like marketing is shouting into a void? Well, say goodbye to cold calls and spammy emails because today we’re diving into the inbound marketing funnel—the secret sauce behind attracting customers who actually WANT to hear from you. The best bit? It’s around 10 times more

How to Craft the Perfect LinkedIn Thank You Message (With Examples)

LinkedIn can sometimes feel like a never-ending networking marathon. You've got seconds to grab someone's attention before they're off scrolling again. So, what's the easiest way to stand out and make connections memorable? A good old-fashioned (yet digitally savvy) LinkedIn thank-you message!

How to Create a LinkedIn Account: Step-by-Step Guide + Expert Tips

LinkedIn isn't just the "Facebook for suits" anymore—it's your golden ticket to career moves, business growth, and serious networking power. With over 1 billion members (yes, billion!), you seriously can't afford to skip this platform. Today, I'm gonna walk

Your Ultimate Guide to Crushing LinkedIn Live [Latest]

Remember when live streaming was something gamers did on Twitch and your aunt did awkwardly on Facebook? Well, LinkedIn got into the party back in February 2022, and it's been kicking serious butt ever since. Yep, professionals can go live too—without the cringe. Here's a

Master LinkedIn X-Ray Search: Your Cheat Code for Prospecting

Hey there! 👋 Ever spent hours scrolling through LinkedIn, desperately trying to find the perfect candidate or sales prospect, only to give up after hitting LinkedIn’s search limit? Well, there's a sneaky way around that, and it’s called LinkedIn X-Ray Search. So, grab a coffee, settle in,

Smart B2B Sales Strategies Win More Clients

So, you're diving into B2B sales, huh? Grab a coffee (maybe something stronger) and get comfy. B2B sales isn’t exactly a casual stroll in the park – it’s more like swimming with sharks (the well-dressed, corporate kind). But don’t worry! With the right strategies, you can

Boost Engagement with LinkedIn Carousels: Step-by-Step + Inspo

Ready to swipe right on some seriously engaging LinkedIn content? Today, we're diving into the juicy world of LinkedIn carousel posts. Think of carousels as your chance to charm your audience, slide-by-slide—like a Netflix binge, but professional. 🔥 Why Use LinkedIn Carousel Posts for Your Brand Marketing? First

LinkedIn Connection Levels (1st, 2nd, 3rd) – Unlock Real Networking Potential

LinkedIn is like a professional dating app—minus the swiping. The connections you make determine your next career move, business opportunity, or big collaboration. But let’s face it, navigating LinkedIn without feeling awkward is an art. Thankfully, mastering LinkedIn connections isn’t rocket science. Let’s demystify the infamous

Master LinkedIn Advertising: Boosting Your Business with Engaging Ads

If you’re looking to ramp up your brand presence and generate some serious leads, LinkedIn ads are your secret weapon. Not just for job hunters, LinkedIn has become the ultimate marketing hub for businesses—especially those targeting professionals, decision-makers, and B2B prospects. Whether you’re a B2C company, nonprofit,