8 Best Social Media Strategy Podcasts to Improve Your Marketing Game
Social media isn't just for memes and cat videos (though, let's be honest, that's 90% of it). It's essential for building your brand, finding your audience, and making meaningful connections.
But where do you start? Podcasts, of course! Grab your earbuds—here are the top podcasts that'll turn your social media game from meh to magnificent.
What Is a Social Marketing Podcast and Why You Need One
Think of social marketing podcasts as your personal coaches, cheerleaders, and therapists all rolled into one. These podcasts cover tactics and strategies to help you nail your social media campaigns, from creating epic content to engaging your followers like a pro.
Expect actionable tips, inspiring case studies, and some seriously useful advice to help you shine online. Plus, they're perfect for listening during commutes, workouts, or coffee breaks, turning downtime into productive learning sessions.
Social Media Podcast vs. Social Marketing Podcast: Understand the Difference
Here’s the difference without all the boring jargon: Social marketing podcasts focus specifically on promoting your business online and mastering ad campaigns.
Social media podcasts, on the other hand, discuss broader topics like culture, politics, personal branding, and networking. Think of it like comparing pizza toppings (specific) to an entire menu (broad)—both tasty, just different in scope. Knowing this helps you pick exactly what suits your needs.
How to Develop a Winning Social Media Strategy for Your Podcast
First things first: figure out who your listeners are. Knowing your audience helps you choose the right platforms, whether they're TikTok addicts, Instagram enthusiasts, or LinkedIn pros. Next, create engaging, consistent content tailored to your listeners—think teasers, behind-the-scenes snaps, or hilarious bloopers.
Don’t forget to actively chat with your audience (yes, reply to comments!). Finally, always track your analytics to see what's working. If something gets great engagement, keep doing more of it!
Which Social Media Platforms Are Best for Podcast Promotion?
Here's the truth: there’s no one-size-fits-all platform. It all depends on your audience demographics and the type of content you share:
- Twitter: Ideal for quick updates, trending topics, and real-time interaction with listeners.
- Instagram: Great for visually promoting episodes with Stories, Reels, and behind-the-scenes content.
- Facebook: Excellent for building a loyal community, sharing longer-form content, and engaging diverse audiences.
- LinkedIn: Perfect for targeting professionals and industry experts with insightful discussions.
Choose two or three platforms that your audience actively uses, and focus your efforts there for maximum impact.
Top Social Media Apps to Enhance Your Podcast Marketing
The following social media apps can enhance your podcast marketing if you use them right:
- Facebook: Still the most popular social media app, offering extensive audience reach.
- Twitter: Quick updates and trending conversations are ideal for real-time engagement.
- Instagram: Perfect for eye-catching visuals and short, engaging videos to promote your podcast.
- LinkedIn: Ideal for professional networking, sharing in-depth content, and connecting with industry influencers.
8 Best Social Media Marketing Podcasts You Should Subscribe To
Staying up-to-date with social media trends and marketing strategies can feel like trying to catch up with a moving train. These podcasts not only keep you informed but also entertain and provide actionable advice to help you boost your social media presence. Let’s dive into some of the best podcasts that every social media marketer should be tuning into.
1. Social Pros Podcast – Jay Baer and Adam Brown
Why You Should Listen:
If you’re looking for a podcast that blends entertainment with practical insights, look no further than Social Pros Podcast. Hosted by Jay Baer and Adam Brown, this podcast features some of the biggest names in marketing, giving you a front-row seat to their experiences and expertise.
What You’ll Learn:
Each episode takes you behind the scenes of real-world social media strategies with case studies and expert interviews. Whether you’re a beginner or an advanced marketer, you'll find valuable tips on everything from community management to brand advocacy. Jay and Adam break down complex topics into digestible chunks, offering insights that you can apply immediately to improve your social media approach. The casual, conversational tone also makes it feel like you’re learning from friends, making the experience enjoyable as well as educational.
For Whom Is It Best:
This podcast is perfect for anyone who’s looking to stay ahead of the curve on social media marketing, especially those who enjoy actionable tips from industry leaders with a dash of humor.
2. Social Media Pubcast – Jon Loomer
Why You Should Listen:
Jon Loomer’s Social Media Pubcast is the place to be for Facebook advertising tips with a relaxed twist. Imagine chatting with a buddy at the bar, but that buddy just happens to be a Facebook ads expert. If you’re into paid social media strategies and love a good conversation, this is the podcast for you.
What You’ll Learn:
Jon’s expertise shines through as he unpacks complex topics around Facebook ads, paid social strategies, and social media marketing in a fun and approachable way. Expect to hear real-world strategies on how to get better results from Facebook ads, as well as discussions about the latest features and trends on the platform. His laid-back style makes even the most technical aspects of Facebook advertising easy to understand.
For Whom Is It Best:
This podcast is great for anyone looking to refine their paid social strategies, especially Facebook ads. It’s ideal for marketers who are relatively new to paid social or those who want to dive deeper into Facebook ads without feeling overwhelmed.
3. The Mindful Marketing Podcast – Andréa Jones
Why You Should Listen:
Andréa Jones brings a mix of lightheartedness, expert advice, and real-world experience to The Mindful Marketing Podcast Podcast. Whether you're just starting out or you're looking to up your social media game, Andréa has something for you. She’s like the personal mentor every social media marketer needs.
What You’ll Learn:
This podcast covers a wide array of topics, from the basics of building a social media presence to more advanced strategies for growing your audience. Each episode is packed with actionable advice on how to create compelling content, build a social media strategy, and stay consistent. Andréa also interviews successful entrepreneurs, giving listeners valuable insights into how others have navigated their social media journeys.
For Whom Is It Best:
If you’re a small business owner, entrepreneur, or content creator looking to grow your social media following and need inspiration and practical tips, this podcast is for you.
4. Marketing Over Coffee – John J. Wall & Christopher S. Penn
Why You Should Listen:
Marketing Over Coffee is the perfect podcast for marketers who don’t have time to waste but still want valuable, actionable advice. Hosted by John J. Wall and Christopher S. Penn, this podcast is all about making marketing knowledge digestible and enjoyable, just like your favorite cup of coffee.
What You’ll Learn:
Every episode gives you a snapshot of the latest trends in digital marketing. John and Christopher cover everything from social media marketing to SEO, email marketing, and more. They focus on breaking down complex strategies into easy-to-understand takeaways, so you’re not left feeling confused. With practical advice and expert interviews, this podcast will help you stay updated on marketing developments without overwhelming your schedule.
For Whom Is It Best:
If you’re a busy professional looking for a quick but insightful marketing podcast that gives you practical strategies, Marketing Over Coffee is a great fit for you. It’s perfect for anyone who wants to stay ahead of trends in digital marketing without dedicating hours to research.
5. The Art of Online Business – Rick Mulready
Why You Should Listen:
Rick Mulready’s The Art of Online Business is all about giving you the tools you need to grow your business online. With Rick’s straightforward advice, you’ll learn how to take actionable steps toward building and scaling your business, all while refining your social media strategies.
What You’ll Learn:
Each episode of Rick’s podcast is designed to break down different aspects of online business and marketing. Topics range from Facebook ads and content creation to audience growth and email marketing. Rick also brings on expert guests who share their insights into scaling online businesses effectively. The actionable steps he shares can help you implement strategies that make a real impact on your bottom line.
For Whom Is It Best:
This podcast is ideal for entrepreneurs and online business owners who are looking for practical, step-by-step advice on growing their online presence and boosting their social media marketing strategies.
6. Perpetual Traffic Podcast – Ralph Burns & Molly Pittman
Why You Should Listen:
Perpetual Traffic is your ultimate guide to driving consistent and targeted traffic to your business. Hosted by Ralph Burns and Molly Pittman, this podcast is designed for marketers who want to generate more leads, clicks, and conversions from their digital marketing efforts.
What You’ll Learn:
Ralph and Molly cover everything you need to know to drive more qualified traffic to your business, including paid media strategies, Facebook ads, Instagram advertising, and retargeting. They provide listeners with strategies and tips that help maximize ROI and conversions. Each episode offers expert guidance on how to scale your traffic generation efforts, whether you’re just starting or looking to fine-tune existing strategies.
For Whom Is It Best:
If you’re looking to increase traffic to your website or online business, this podcast is a must. It's ideal for marketers and business owners who want proven strategies to generate more traffic and boost conversions across various platforms.
7. Hashtag Authentic – Sara Tasker
Why You Should Listen:
For Instagram lovers, Hashtag Authentic is an essential podcast to subscribe to. Hosted by Sara Tasker, this podcast focuses on helping creative entrepreneurs and influencers build a strong, authentic presence on Instagram without sacrificing their personal voice.
What You’ll Learn:
Sara provides practical tips on everything from content creation to building a loyal following on Instagram. She emphasizes the importance of authenticity and creativity, teaching listeners how to stand out in the crowded social media space. Whether you’re looking to grow your personal brand or business, Hashtag Authentic offers insights on storytelling, Instagram strategies, and the importance of staying true to yourself online.
For Whom Is It Best:
This podcast is perfect for Instagram influencers, creative entrepreneurs, and anyone who wants to grow their brand authentically. If you’re struggling to find your unique voice or connect with your audience, Sara’s tips will guide you on the right path.
8. Social Media Decoded – Michelle Thames
Why You Should Listen:
Michelle Thames is known for breaking down the complexities of social media marketing into simple, actionable steps. In Social Media Decoded, she provides listeners with easy-to-understand strategies that will help you boost your presence on major social platforms like Facebook, Instagram, and Twitter.
What You’ll Learn:
Each episode of Social Media Decoded focuses on a specific platform and offers insights into how to use that platform effectively. Michelle covers everything from social media algorithms to creating compelling content, making sure you’re equipped with the knowledge to drive engagement and grow your audience. With her clear advice, you’ll be able to take your social media strategy to the next level with ease.
For Whom Is It Best:
If you’re looking to demystify social media strategies and grow your online presence, Michelle’s podcast is a perfect fit. It's especially great for marketers and business owners who want practical, actionable advice on using major platforms to drive results.
Final Thoughts
These podcasts are your secret weapon for social media success. Packed with actionable strategies, expert advice, and a healthy dose of humor, they’ll help you upgrade your marketing skills and keep your content fresh and engaging. Whether you're new to social media or a seasoned pro, plug in your earbuds and get ready to dominate your digital presence.